Advance Digital Marketing Diploma Course

Digital Marketing comprehensive (10 module’s) course has been designed to provide you with an insight into the role of digital tools within the modern marketing environment. We’ll explore the theoretical and strategic approaches to digital marketing, as well as include engaging, practical activities so you learn how to create an effective digital strategy.

What will I learn?

Upon completion of our Digital Marketing course you’ll have gained the skills to:

• Understand digital marketing and its disruption of the traditional marketing mix
• Be aware of the online consumer journey and how to effectively target your customers
• Understand the role of the core digital marketing channels
• Set clear objectives for the different digital marketing channels
• Understand how to write a digital marketing plan

Digital Marketing Advanced Course Outline

Module-1 Introduction to Digital Marketing

• Digital marketing fundamentals
• The role of digital marketing and its impact on the traditional marketing mix
• Strategic marketing in a digital landscape
• Digital objectives
• Internal and external factors influencing strategic decision making

Module-2  The Consumer Journey

• Changing consumer behaviors
• The digital marketing funnel
• Determining digital targeting strategies

Module-3  Social Media Marketing

• Social media’s role in the consumer journey
• Social media insights to improve your digital marketing
• Social media monitoring for better business decisions
• Social media business objectives

Module-4  Search Engine Optimization

• The Search Marketing Landscape
• Ranking Factors
• Common SEO objectives
• Building Organic Search success

Module-5  Content Marketing

• Content marketing planning and strategy
• Types of digital content
• Conducting topic research
• Creating engaging content for digital platforms

Module-6  Paid Search and the Google Display Network

• PPC purpose and rationale
• Keywords and Match Types
• Account structure and setup
• Improving performance and Quality Score
• The Google Display Network
• Creating ads

Module-7  YouTube Video Marketing

• The scale and reach of YouTube
• The key YouTube marketing formats and targeting options

Module-8  Google Analytics

• Measurement Objectives
• Key Dimensions and Metrics
• Google Analytics – account setup and structure
• Google Analytics reporting and measuring success
• Introduction to Attribution

Module-9  Email Marketing

• Effective Email Writing
• Email Insights for Better Conversion
• Email Marketing Strategy

Module-10  Digital Marketing Strategies

• Choosing digital Key Performance Indicators
• Creating a digital marketing strategy
• Planning your digital marketing activity
• Data driven marketing strategies

Who should take this course?
Whether you’re new to digital marketing or a marketer looking to enhance your digital knowledge and skill set, this course will cover the fundamental principles of digital marketing and will provide you with an opportunity to examine the impact of these on your own business / work environments.